Also known by the name of blogger relations, blogger outreach is nothing but the process of working with bloggers in order to create authentic and genuine content to promote a brand product or service.
The bloggers are already communicating with the community through the contents which the write.
Therefore, buy getting in touch with them a business can benefit a great deal from their influence and trust.
It takes a lot of time when it comes to identifying the perfect blogs, pricing a campaign, contacting the owners, designing a campaign strategy and then result in analysis.
Besides, it can also be a costly affair. With the help of blogger outreach service, it can be made sure that a professional campaign strategist is involved with the business and he would help when it comes to selecting the best influencers, managing different aspects of the campaign and then delivering desired results.
There are different ways in which of business can partner with bloggers to get the desired goal. The responsibility of the blogger would be to understand the objective of the company and then create an effective strategy in order to achieve it.
In this age of social media, this has become a widespread and popular mechanism which has been adopted by businesses throughout the world
Blogger outreach – How to do it?
There are certain tools available which make this process quite simple and easy. In the following section, you will be offered a brief insight into some of these tools and how to use them effectively to your benefit.
- BuzzSumo: BuzzSumo is one of the very popular tools to be used. It has proven to be very useful when it comes to accomplishing a lot of things; like researching titles for Blog posts, monitoring how a particular content is performing on social media or search engine, etc. Besides, this specific tool can be used very effectively for blogger outreach. This tool can be used for finding the best performing content in a particular category. Content marketing for example. Once a particular content is found, then the appropriate party can be approached
- Traackr: It has an interesting name. Traackr has proven to be a very useful solution for those who wish to reach the influencers and create a strong bond with them. It needs to be kept in mind that when it comes to blogger outreach, the process can be very time-consuming. Besides, there is absolutely no guarantee of success. This is the reason why it needs to be made sure that the maximum is made out of every single contact. With the help of this particular tool, it can be understood instantly what is working and what is not. It helps to formulate and tweak future approaches in order to make sure that the efforts for outreach generate fruitful results.
- Tomoson: At times, some amount of help is required in order to reach out to the best influencers. This is where this particular tool comes into the picture. Traditionally, it is not a bloggers outreach tool; however, it has proven to be very useful and helpful in the process. When a particular website is being visited, “Find Influencers” section needs to be clicked. This will direct to a page from where one can begin the search. All that is needed to be done is to type in a particular keyword. Variety of different options will be presented.
- Pitch Box: With the help of this particular tool it is possible to avoid minute details which can slow down the process of a blogger outreach program. Instead, it allows the user to focus his energy and time on making connections and creating partnerships with the best influencers who are operating within his space of search engine. It comes with a wide range of different features which might take the users some amount of time to get used to. However, once someone gets well acquainted with all the features, then it can prove to be a handy tool as far as blogger outreach is concerned.
- BuzzStream: There is not much difference when it comes to comparison with some other tools which are used for bloggers outreach. However, this particular tool comes with certain unique features which have made it very popular. As you are browsing a search engine, you have the option of adding new bloggers, profiles of social media and profiles of link building to your account. All these things can be achieved with the help of a single mouse click. Besides, you will also have the option to save a wide range of different information which can be used in future.
- io: The name of this particular tool tells some great deal about itself. This tool has been designed keeping in mind the requirements of content marketers. As far as blogger outreach is concerned, it comes with a connected feature which has proven to be very useful and deserved your attention. With the help of this particular feature, you will be able to schedule and send outreach email from your Gmail account. Besides, it will also give you access two varieties of different types of features; like tracking, scheduling and templates. This particular tool has gained tremendous popularity over the years and is considered to be one of the best options
- Inkybee: There are many features of this tool which have made it very popular. However, one of its most striking features involves bloggers outreach. This particular tool has been designed in such a manner so that it can be used effectively in every single phase of the blogger outreach program. It doesn’t matter whether you are trying to reach out to your influencers or digging a contact; this particular tool will assist you in every possible manner. Over the years, it has gained tremendous popularity and today, Inkybee is considered to be one of the best options when it comes to bloggers outreach strategy
These are some of the most common tools that are used for bloggers outreach. Besides, many other applications are available.